Meet the Team

Serious4Sport have many qualified coaches in a variety of sports, who have a vast amount of experience in coaching children. We have worked as coaches and as teachers whilst gaining our valuable experience in the industry, and are working hard to continue this into the future by gaining even more knowledge in every lesson we deliver.

Meet the Team

Our aim is to:

  • Deliver sport to children to the highest standard

  • Encourage children to have fun through sport

  • Ensure children have a safe environment to play their sport

  • Allow children to stay healthy through sport and tackle childhood obesity

  • Promote participation from all ages and genders

  • Develop talented sportspeople from a young age

The main emphasis from our coaching is for every child to enjoy themselves in our fun and active environment, as parents will realise when they first attend one of the Serious4Sport sessions.

Serious 4 Sport News

10 hours ago

Serious4Sport LTD
After last nights disappointment from the football, one of our toddler group graduates certainly knew how to cheer us up! Such a thoughtful and wonderful gift! ... See MoreSee Less
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2 days ago

Serious4Sport LTD
Unsure which holiday camp to book for your children this school holiday? 🫤 Hear from Coach James as he explains why Serious 4 Sport is the perfect choice! 😉 From fun-filled activities and qualified, enthusiastic coaches to a safe, inclusive environment where every child can build confidence, make friends and stay active, our holiday camps have something for everyone.📅 Book your child’s place today, we can’t wait to welcome you!serious4sport.co.uk ... See MoreSee Less
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7 days ago

Serious4Sport LTD
We know it can be hard to trust someone else with your children during the school holidays.That’s why we let our families do the talking. 👏🏽Don’t just take our word for it…At Serious 4 Sport, we’re passionate about creating a safe, fun and active environment where children make friends, build confidence and have an unforgettable school holiday.Thank you to all the parents who continue to put their trust in us, your feedback means everything! 🌟 ... See MoreSee Less
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7 days ago

Serious4Sport LTD
Congratulations to Nina who has won our colouring competition at St John's CE Academy Fete! And has won herself a FREE day on our holiday camp! Congratulations Nina!! ... See MoreSee Less
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1 week ago

Serious4Sport LTD
Happy birthday to our St John's CE Academy wraparound manager Lynda! 🎂 🥳 ... See MoreSee Less
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Our Coaches

James Hicks

Owner of Serious4Sport, Head Coach & Camp Manager

Qualifications: BA Hons Degree in Football Studies, Level 1 & 2 in Football, Level 1 Table Tennis, Level 1 Basketball & 12 Years Coaching Experience in Primary Schools and Nursery Schools. Paediatric First Aid, Enhanced DBS Certified, Basic Safeguarding (level 1), Advanced Safeguarding (level 2), Designated Safeguarding Officer (level 3), Common Core of Skills & Knowledge, Preventing Radicalisation & Extremism, Safer Recruitment, AlergyWise Anaphylaxis Trained. 1st4Sport Introducing Competition in PE, Assessing Progress in PE, Organising PE Lessons, Planning PE Lessons, Managing Behaviour in PE qualifications.

Achievements in brief: BA Honours Degree in Football Studies at Southampton Solent University, Oxfordshire County Junior Squash, Oxfordshire Senior League Mens Squash Captain, represented Great Britain in the inter-schools multi sports championship. Managed and played in Hellenic and North Berks football.

Dec O’Hanlon

Camp Lead & Lead Coach in Primary Schools

Qualifications: Deputy Safeguarding Officer (Level 3), Level 1 Football, Paediatric First Aid Trained, BTEC Level 3 in Sport (Distinction), Safeguarding Level 2 Trained and DBS checked. 1st4Sport Introducing Competition in PE, Assessing Progress in PE, Organising PE Lessons, Planning PE Lessons, Managing Behaviour in PE qualifications.

Achievements in brief: Obtained valuable GCSE Qualifications and attended KA’S 6th Form. Currently Studying Sports Coaching at Oxford Brookes University. Been involved in the FA Cup and Vase with Wantage Town FC, won the league and runners up in the U18 Cup with Abingdon Youth.

Kala O’Hanlon

Camp & After School Club Coach

Qualifications: Btec Sport Level 3 (currently undertaking), Safeguarding Level 1, Preventing Radicalisation & Extremism, Paediatric Frist Aid Trained, Enhanced DBS.

Lily Mason

Camp Assistant

Qualifications: Safeguarding Level 1, DBS, Preventing Radicalisation & Extremism.

“I cannot recommend Serious4Sport highly enough as football coaches for young children. We have been attending football sessions with them for over 2 years since our son was 18 months old. The sessions are fun and enjoyable for both the children and adults and Serious4Sport are naturals at building your child’s confidence, encouraging participation and bringing out the talent in every child”

“My son really enjoys football with Serious4Sport. Not only have his skills improved, he also has a really great time each week”

“Our 3 1/2 year old son has been coached by Serious4Sport since he was 2 years old and he enjoys it very much and looks forward to it every week. They have an excellent way and style of engaging with young children which makes learning new football skills fun and enjoyable”

“Not only is Saturday’s football training the highlight of the week for my daughter but it is also my personal highlight of the week too. Seeing the enjoyment and fun created by Serious4Sport is priceless. Thoroughly enjoyable and highly recommended”

“We feel Roberts sports sessions have really benefitted his physical development. He has hemiplegia so is slightly weaker down his right side. He comes home from sports sessions very excited and he has learnt to kick, throw and catch balls, enjoyed running and even had the chance to try hurdling. It’s taught him new physical skills and encourages him to listen and follow instructions”

“My son has been with Serious4Sport for two years and still, there is nothing better than seeing him have fun running around with other children. Coach James is extremely friendly and manages to engage with each individual in the class to encourage listening and following instruction. Not only has my son learnt football skills through play, Coach James uses various coaching techniques to teach colours, numbers and shapes along the way. Thank you Serious4Sport!”